Photographed by William Waterworth at 55 Broadway, London, the powerful structure and graphic lines of the early modernist building provide a counterpoint to the understated simplicity that defines the Margaret Howell design ethos.

‘I am drawn to photography that captures a sense of realism and timelessness. William’s work for our latest campaign embodies these qualities and resonates both with myself and the clothing.’

– MARGARET HOWELL

Margaret and William have personally curated the selection of images on display, including several that will only be seen for the duration of the exhibition.

The full campaign, together with a short film by Joel Kerr can be viewed HERE