














Introducing a paint collaboration with Danish colour house Blēo. Margaret Howell brings her unique design and colour perspective to Blēo, developing a collection of nine muted shades that draw inspiration from the British coast.
Titled ‘Coastline’, the palette includes soft greens, gentle blues, and subtle neutrals with evocative names such as Fresh Kelp, Sun Glint and Sea Foam, reflecting the natural interventions that might be experienced on a coastal walk.
Each colour reflects a considered, timeless appeal that works well within both contemporary and traditional interior spaces.
‘As a designer, my surroundings have always influenced my work. The ever-changing light and subtlety of colour over rural parts of the British coastline never fails to inspire.’
– MARGARET HOWELL
Newly formed Danish colour house Blēo – meaning ‘colour’ in old English - collaborate with leading members of the international design community to create unique colour collections.
All Blēo’s paints are produced locally in Copenhagen with each colour undergoing an exacting process of testing, refinement, and quality control in their colour lab before it reaches its final form. The paints are 100% water-based, low VOC and are certified with the EU Ecolabel.
Each paint is available in a variety of finishes and comes supplied in Blēo’s unique ‘paint-in-box’ packaging, made from recycled materials
Colour swatches can be viewed at Margaret Howell shops.
The Coastline collection is available to purchase exclusively at bleocollective.com
Use the code MAHO15 at checkout to receive a 15% discount on your order (valid until 01 April 2025).
10:00 – 18:00 (GMT), Monday to Friday, excluding UK National Holidays.
EmailWe aim to respond within 24 working hours. 10:00 – 18:00 (GMT), Monday to Friday, excluding UK National Holidays.
Call +44 2075912250
10:00 – 18:00 (GMT), Monday to Friday, excluding UK National Holidays. Standard call rates apply.